Perfectly sums up the prevailing scenario in pharma industry !!!
We have an eager beaver government initiating several well meaning (?) measures only to be met by a scrappy belligerent industry spoiling for a fight, mostly in an individual capacity !
However weak the front we put up, it has forced the MoH from fully implementing some
measures for the time being thereby blunting the impact. Take the ban on irrational combinations.
It has lead to unprecedented chaos leading to the stockists and retailers attempting to dictate the
market and more importantly, succeeding at it ! NPPA price cuts; Kokate committee calls for a
big ban, Govt calls for doctors to prescribe only generic drugs.. One move announced by the GOI
big ban, Govt calls for doctors to prescribe only generic drugs.. One move announced by the GOI
& the industry stocks take a mighty tumble. So who is the loser ?
Highly fragmented, much to the benefit of the ruling government, domestic pharmaceutical industry
has never had it so bad. If there was a time to present a united front, it is now.
But who will convey this precious piece of wisdom to the industry stalwarts who govern the bodies
But who will convey this precious piece of wisdom to the industry stalwarts who govern the bodies
like OPPI, IDMA, IPA et al ? Guess we, the concerned conscientious ringside view observers & affected parties should do that ! The time to act is now ..
I hope to do my part with this blog discussing the moves made by Industry and govt & its implications ; A humble beginning no doubt .. tell me what’s your move champ ?
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